There are several reasons why executives should be active on social media, to support their brand, growth and business. LinkedIn surveys indicate that executives´ social media presence, has a direct impact on the buyer´s journey, and the Edelman Trust Barometer finds that executives´ social media presence can build trust in a brand and a company,…
A typical first session for companies and executive teams that are only just starting to look into their LinkedIn presence. We present insights on why, how, what, who and when, regarding executive presence and building trust via LinkedIn, as well as provide you with relevant reference cases and tips to get started.
A longer and more interactive session, with much of the same content as in the inspirational lectures, but with more room for questions, demos or joint set-up of profiles and plans. Often used as a second session, after the inspirational lecture, but can also be a first session for companies that already are dedicated to…
For brands and companies who have clear goals with their executive presence already, where all/some executives are key to realization, we can do individual coaching & support to help structure their activities, find and communicate with the right audiences, and execute their content.
– So why aren’t more businesses focused on trust when building a brand? With lack of trust in the market, it is hard for brands to position themselves for long term growth. With that in mind, should not trust not be a KPI for marketing campaigns? “ The Edelman Special report: Brand Trust in 2020”,…
The value of a trusted brand in numbers : Are seven times more likely to command a premium price Garner a 14% greater purchasing propensity Benefit from six times the consumer loyalty Are eight times more resilient Are seven times more likely to get consumers to share their personal data with them Have stock that…
According to Edelman´s “Measuring trust thought leadership 2021”, there are three main reasons why businesses need to measure trust, when developing a strategic view of how they are perceived in the world. This short article describes those three reasons, and reflects upon the relationship between trust and reputation, with the latter being the more commonly…
Many marketers and brands tend to stop their marketing activities on the LinkedIn platform over Christmas and New year, based on perceptions that professionals don’t spend time at all online during the holidays. But LinkedIn data on the European market suggests you may want to rethink a pause this year. LinkedIn data may dispel the…
You can also read this article in Swedish 🇸🇪 From our Stockholm office, Tomas takes care of all our agency customers in both Sweden and Norway. He has a career in Floorball before moving on to sales and B2B, and one day in the future he could possibly become a writer. What does an Agency…
You can also read this article in Danish 🇩🇰 Results from the fifth annual «US Digital Trust Survey» were just released in the Digital Trust Benchmark Report 2021. The research looks at how concerned US social media users are about privacy, safety and deceptive content in social media, how their attitudes affect their willingness to…