Many marketers and brands tend to stop their marketing activities on the LinkedIn platform over Christmas and New year, based on perceptions that professionals don’t spend time at all online during the holidays. But LinkedIn data on the European market suggests you may want to rethink a pause this year. LinkedIn data may dispel the…
You can also read this article in Swedish 🇸🇪 From our Stockholm office, Tomas takes care of all our agency customers in both Sweden and Norway. He has a career in Floorball before moving on to sales and B2B, and one day in the future he could possibly become a writer. What does an Agency…
Results from the fifth annual «US Digital Trust Survey» were just released in the Digital Trust Benchmark Report 2021. The research looks at how concerned US social media users are about privacy, safety and deceptive content in social media, how their attitudes affect their willingness to engage with advertising there, which social platforms rank highest…
You can also read this article in Norwegian 🇳🇴 According to The 2020 Edelman trust barometer «More than 70% of consumers link purchase to considerations that historically were tied to trust in corporations, including supply chain, reputation, values, environmental impact and customer before profit». How do you build brand-trust and who’s responsibility is it? Trust…
LINKEDIN UPDATE: In an effort to put accessibility and inclusivity at the forefront of the user experience, LinkedIn is introducing a new feature: Dark mode. Dark mode will allow members to toggle the LinkedIn experience from light to dark or align with their system settings across all platforms. Important: This feature is being gradually rolled…
You can also read this article in Norwegian 🇳🇴 With the help from LinkedIn Audience Network, Lookalike Audiences and Audience expansion in Campaign Manager you can increase the exposure of your campaign for relevant professionals. As a result you can receive higher performance and engagement which again contributes to a stronger brand image. LinkedIn Audience…
Making the case for investing in brand building can be difficult for marketers, especially when so much of the industry is hooked on hyper-targeted lead generation activity at the bottom of the funnel. Join us to hear why the argument for investing in brand is a compelling one and how companies that do so are…
Next in line in our interview series, we find Tanja Rybak. Working as a Digital Specialist at the Agency Dentsu, Tanja also spends a lot of time in France. Hej hej and bonjour! You work as a Senior Paid Specialist at Dentsu, tell us more about your daily work? My days at Dentsu are hectic, but…
This month we get to meet Jeppe Bjørnskov Rasmussen. As Senior Manager | Head of Programmatic at Precis Digital and an engaged Agency Champion, he is a highly valued partner for us at LinkedIn|AdColony. – Could you please tell us a bit about your agency and what you do there? Precis Digital is here to define…
With 710 million registered profiles, LinkedIn is the world’s biggest professional platform. A growing membership and increased consumption of content also creates a number of opportunities for Norwegian and international advertisers. The advertising platform is becoming more advanced to help ensure that the right content is exposed to relevant target groups. Below you will find…