Following a year of rapid change and disruption; the pandemic, social justice, remote working and the influence of technology on work and society have all created challenges and opportunities. The B2B Institute has worked with Global Data company, GWI to produce, “Work in BETA: The Rising B2B Decision Maker” which examines the changing behaviors and attitudes of the first cohort of digital natives to assume positions of seniority in business.
The study pulls from data of 17,000 knowledge workers in ten markets showcasing trends in their attitudes and behaviors in business at a time of dislocation.
In this session, we look at the behaviors that will equip you to understand the trajectory of change around B2B decision-making and what is required of companies and leaders.
The BETAs are ready for the world, are you ready for them?
See the recordings of this session here and fill out the form on this page to download the deck.